Corporate Design and Packaging for the two organic labels "Gleinkersau" and "Seekuh" by the farm "Seebauer".
The farm which is located at lake Gleinkersee in Upper Austria is dedicated to raise rare organic pigs and cows, like the Galloway-Angus and the Pustertaler Sprinzen in 2012. They want a new recognizable label for their products, which leads to "Gleinkersau" and "Seekuh". The labels connect the visual of a lake with the animals. At the same time, the already existing CD "Seebauer" needs some adjustments. A new homepage is made, also new menues and seasonal advertising.
Art direction - Sophie Dutzler
Fotos © Ingo Pertramer
7Mind
Branding, Impact Report, Editorial
7Mind is committed to helping everyone practice mindfulness, meditation and self-care for mental health.
To achieve this, 7Mind works closely with major health insurance companies to ensure free access to their offerings.
We have been able to accompany them since the end of 2019. First a redesign was created, with a new impulse for their communications. Creating a warmer and more accessible identity. Since then, we have been supporting 7Mind as brand ambassadors and designing all printing and communication media.
Brand & Editorial Design – Sophie Stark
Illustrations – Ross Angus
Product Design – Miguel Pinto, Tiago Pedras
Our Color Development —
As seasons change, so must the colors. Carefully chosen shades, following the same color family needed to be as natural as possible while transporting warmth and safety to accompany 7Minders throughout seasons.
New selection of Typography —
With a strong lean towards a more accessible visual language, we went towards soft serifs, high readibility, a stable font body and - in our opinion - our most important typo asset: The character font Bogue.
This is complemented by the perfecly balanced, versatile, stable and minimalist font Kommon Grotesk.
Sharing Values to Increase Impact – The 7Mind Impact Report
Each year, 7Mind shares the company's environmental impact, social services, charity projects and the company's development. In the annual Impact Report, they publish the latest adaptions to their work, recent studies about mental health and the scientific impact of mindfulness on body and mind. Since 2019, we have been accompanying them throughout the Design process of this editorial work.
A small glimpse into the Impact Report 2020
