S O S P E S O
For the charity initiative "sospeso", a branding was designed. A very important aspect was to include the clear explanation of the concept of the initiative in the branding. Sospeso makes sharing easier. Restaurant or shop owners can offer this as a service. If you order "sospeso" in one of those places you pay for not only your own drink, meal or service, but for an aditional one as well. The second meal, drink or service gets written down on a board, from which in turn a person in need can order.
Young Lions Competition, Shortlist, 2015